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DOING BUSINESS IN THE AMERICAS (NORTH AMERICA, SOUTH AMERICA, AND CARIBBEAN)
Tuesday, June 15 —8:30 a.m. to 10:30 a.m. FREE
Hispanics and Latin Americans are changing the face of the Business-to- Consumer market in the US. These Pan American markets are the fastest growing B2C market segments in the US and are projected to reach 25% of total market share by 2050. In this workshop Eduardo Crespo will delve into how your business can tap into the Hispanic markets by understanding the idiosyncrasies of language, culture and media consumption and use this to develop a targeted marketing strategy for your business.
Speaker: Eduardo Crespo, CEO, Hispanic Market Solutions
Co-sponsored by the Small Business Development Center